Struggling to decide which filter on Instagram to use on your new picture or looking for a go-to filter to use to give your account a specific theme? People all over the globe feel your pain! Luckily enough, studies have been conducted recently to determine the most popular instagram filters used around the world. If you need some inspiration, try these out for your next post.
Surprisingly enough, this is the most common filter hands down, ranking number one in the United States and 118 other countries. It enhances images by brightening and intensifying shadows to really make the elements in the image pop.
Likely due to its nostalgic effect, Gingham is the second most used filter in the United States, and in fourth place globally. It adds a vintage feel to images by using desaturation. Previously only allowed to be applied to videos, its new freedom to be applied to images has caused the popularity of the filter to skyrocket.
Juno’s reign extends from the ability to add richness to the colors found in images, through adding intensity to the warm hues throughout. Due to the sophistication of the final product, this filter is the third most used filter in the United States, and second place worldwide
While it didn’t quite make it onto the list of most popular filters in the United States, it did land itself in third place for worldwide usage. It’s attraction lies within the yellow tint the filter provides, giving it a very vintage look and a bit of a graininess.
There is no science to choosing an Instagram filter to use, though some Instagram influencers may beg to differ. Choosing an Instagram filter is entirely user preference, and it allows each individual person to add somewhat of a “mood” to their image, allowing them to better depict whatever they were feeling in the moment the photograph was taken. The commonalities in the usage of the filers further connects users around the world through the platform.
Original image for comparison, from Unsplashed.com.